Friday, March 7, 2014

Lazing with a Loft girl

For our recent brand identity design project I created and shot an advertisement for the retailer Loft 82. The world of Loft 82 is feminine, soft and colorful. The photo shoot attempts to express the whimsical, nostalgic and flirty feeling of the store. Our Loft girl, Courtney, is cozy, effortlessly gorgeous and casually sensual. If Sunday mornings were personified, this would be her.



1/80, f4.0, ISO 400



1/80, f4.0, ISO 400



1/80, f4.0, ISO 400

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